Move over, traditional blush placement—this winter, makeup enthusiasts are flipping the script with under-eye blush, the beauty trend that’s redefining the art of rosy cheeks. This innovative application technique is taking over TikTok, runway shows, and beauty blogs, offering a fresh, playful approach to winter makeup.
If you’re looking to elevate your beauty game this season, here’s everything you need to know about the under-eye blush trend—and how to make it work for you.
What Is Under-Eye Blush?
Under-eye blush is exactly what it sounds like: blush applied beneath the eyes, rather than solely on the cheekbones. This technique creates a flushed, winter-kissed look that mimics the natural redness your skin takes on during cold weather. It’s a soft, slightly dramatic effect that adds dimension and a touch of whimsy to your face.
Originating from Japanese igari makeup (also known as “drunk blush”), this trend has been reimagined for Winter 2024 with bold colors, shimmering textures, and seamless blends. The result is a youthful, dreamy vibe that feels both nostalgic and modern.
Why Is It So Popular?
Self-Expression
Winter 2024 is all about breaking traditional beauty rules. Under-eye blush encourages experimentation and individuality, empowering people to embrace unconventional looks that make them feel confident and unique.
The “Cold Girl” Aesthetic
With its dewy, fresh-faced finish, under-eye blush aligns perfectly with the “cold girl” aesthetic that dominates winter beauty trends. It gives off a vibe of stepping in from a brisk, snowy day—effortlessly chic and approachable.
Blurring Lines Between Avant-Garde and Everyday Wear
Under-eye blush walks the line between editorial and wearable. While it makes a bold statement, the technique can easily be toned down for day-to-day looks, making it accessible for beauty enthusiasts at all levels.
Social Media Virality
Platforms like TikTok and Instagram are fueling the trend, with influencers and makeup artists showcasing creative ways to incorporate under-eye blush into their routines. The visual appeal of this technique—especially in close-up selfies—has made it a viral sensation.
How to Achieve the Look
Here’s a step-by-step guide to mastering under-eye blush:
Choose the Right Shade – Opt for shades that complement your skin tone and the winter season. Soft pinks, frosty mauves, and berry hues are ideal for a natural flush, while bold fuchsias and reds create a more dramatic look.
Prep Your Skin – Start with a well-moisturized base to ensure a smooth application. A light, dewy foundation or tinted moisturizer works best to maintain a fresh, youthful appearance.
Apply Strategically – Using a small, fluffy brush or your fingertips, apply the blush beneath your eyes, blending downward toward your cheekbones. For a cohesive look, extend the blush slightly across the nose bridge.
Blend, Blend, Blend – The key to this trend is seamless blending. Use a beauty sponge or a clean brush to diffuse the edges and avoid harsh lines.
Add Dimension – For extra flair, layer a subtle shimmer or highlighter over the blush to give your skin a radiant, frosty glow.
Complete the Look – Pair your under-eye blush with minimal eye makeup and a glossy lip for a soft, romantic vibe—or go bold with graphic eyeliner and a matte lip for a more avant-garde feel.
Tips for Making It Work
Balance Is Key: If you’re experimenting with under-eye blush for the first time, keep the rest of your makeup minimal to let your blush take center stage.
Adapt to Your Face Shape: Tailor the placement and intensity of the blush to suit your facial features.
Experiment with Textures: Cream blushes are great for a natural finish, while powders work well for a more dramatic effect.
Final Thoughts
Under-eye blush is the trend that proves beauty is all about creativity and breaking boundaries. Whether you’re aiming for a subtle winter glow or a bold editorial statement, this playful technique offers endless possibilities for self-expression. So grab your favorite blush, and let your imagination run wild—Winter 2024 is all about rosy rebellion!
Are you ready to try under-eye blush this winter? Let us know how you make this trend your own!
Photo Credit: https://www.allure.com/story/im-cold-makeup-look-tiktok
